If you’re marketing to an independent medical doctor, good luck. They don’t have time for emails that don’t nail a great topic immediately – which is probably not news to you. Like most marketers, you’ve been struggling to figure out the magic words that will hit home. Your content must be spot-on – tapping exactly […]
In January, even in Atlanta, the weather is not always conducive to biking. A 50-degree day can seem pretty brisk when you’re creating your own wind chill. I miss those Indian summer days of fall, and even early winter, when my friends and I would put in 20 miles or more in an afternoon. A few times, […]
For the past two years, I’ve been ghostwriting blog posts for a group of medical specialists. They practice at a major university – one that’s a rising star, Nebraska Medical Center in Omaha. The hospital’s marketing team wanted a tool to recruit new patients in the tri-state region, and gave blogging a try. It’s worked! […]
I’ve been invited to a new trivia game this week—and if there are any medical topics in the mix, I’m golden. Working in the health/medical field for so many years, I’ve soaked up a lot of details that seem to still reside (randomly) in my mind. All the interviews I’ve done with medical experts—and all the […]